Today patients are not satisfied with the status quo of healthcare. It’s no longer enough for providers to treat them and send them on their way. With a greater financial stake in their healthcare and more freedom over how they shop, today’s patients expect the same convenience, accessibility, and deference from their local hospital that they get from their longtime bank or favorite shopping outlet.
Patients care about how their healthcare delivered and how providers communicate with them before, during, and after their hospital stay. This perception of care is a growing priority not just in urban communities. But also in rural ones, and is fast becoming a driving force for hospital revenue and reimbursements.
With more hospitals on the hook financially for improved patient satisfaction scores, patient experience has become more than just an industry buzzword. It’s vital for staying competitive in an era where finances are tight, reputation is harder to control, and large healthcare systems are merging-the only way many smaller community hospitals can keep their doors open.
Nearly a quarter of Centers for Medicare & Medicaid Services (CMS) reimbursements are now tied to patient satisfaction scores, and hospitals that deliver lackluster patient experiences risk not only financial penalties, but also being skewered by bad reviews on social media.
What impacts the patient experience, and how can hospitals steer it in their favor? The Beryl Institute, a global group of healthcare practitioners dedicated to improving the patient experience, describes it as “the sum of all interactions, shaped by an organization's culture, that influence patient perceptions across the continuum of care.”
Rural hospitals may lack the manpower, expertise, and amenities that larger urban or regional hospitals can provide. Technology can level the playing field for them in many ways, helping them deliver more coordinated, personalized care to a population of patients who might otherwise get overlooked.
Along with giving rural providers instant access to information so they can make faster, more informed decisions, electronic health records (EHRs) can help patients in these rural markets. EHRs allow patients to get the care they need sooner by broadening their access through telehealth services making it easier to transfer medical records to out-of-town facilities or specialists when necessary.
While pricey updates and additions to fragmented EHR systems, frequent regulatory changes, and the scarcity of IT staff and fiber networks in rural areas have made hospitals in these communities slower to adopt digital patient records and share data, investing in healthcare technology can pay big dividends for rural hospitals. Streamlined, integrated EHRs can improve the patient experience in these markets by:
We provide rural hospitals with an Enterprise EHR that not only delivers accurate, timely documentation and integrates clinical and financial data, but also enhances the patient experience with a seamless approach to facilitating referrals and transfer of patients between care settings. We leverage patient and consumer data through condition management outreach, and population trends to give hospitals a holistic look at their community and patient base.
Our solutions are designed with clinician input to complement staff capabilities and workflow and are augmented by YourCare®, a suite of consumer engagement and continuity of care solutions, that helps hospitals of any size expand their brand and consumer reach while helping to keep your patients within your network .
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