General Style Guidelines
- We always do our best to reference another account (when appropriate or available) in any message we share. The account must be an active account.
- When possible, reference the account mid-message as opposed to the end.
- Use Images where relevant. Images for MEDHOST resources should be the same as those used on the resource page on medhost.com. It gives a clear indication to the reader that they are at the right place.
Network Specific Guidelines
- Keep the teaser to a maximum of 2 lines (~37 words) to avoid a “read more” link.
- Always Use imagery for posts if possible.
- Images for MEDHOST resources should be the same used on the resource page on medhost.com.
- Use a shortened link for the url if there is no image.
- Avoid using more than 3 mentions in a single post.
- Include at least one hashtag per post if possible.
- Avoid using 3+ hashtags in a single post.
- Use line breaks for paragraphs.
- Delete the text URL from your post if displaying the link preview.
- For a post where you don’t want to have an image, use a shortened link for the url.
- Give videos descriptive names to support SEO.
- Always include video description.
- Always include relevant hyperlinks back to MEDHOST.com.
Content Specific Guidelines
- All teasers for videos should include “Watch Now”.
- All teasers of podcasts should include “Listen Now”.
- All teasers of webinars should include “Register Now”.
- All teasers to the infographic should have either a part of the infographic or a thumbnail.
- The standard press release image should be used to promote all press releases.
- All avatars should be the same MEDHOST “M”.
- Cover images can vary.
- LinkedIn - Professional tone
- Twitter - Professional tone
- Facebook - Timely and fun but not silly
If used at the end of the teaser, hashtags should be capitalized, capitalizing each word if applicable.
Example: Zombie attacks, data vampires, nefarious phishing plots, ruthless ransomware. The costs of a breach in your #EHR are frightfully real. Read this blog, if you dare! buff.ly/2CkTu1w #NCSAM #CyberAttack.
If used in the sentence, it does not need to be capitalized.
Example: Join our #webinar next Thursday, 11/8 at 2 p.m. CST with @ruralhealth as we discuss trends and challenges in revenue cycle management. buff.ly/2ESd1JT.
Use all-caps if it’s an acronym.
Example: #EHR #HIMSS
Rev. date 11/12/2021