MEDHOST

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TYPOGRAPHY GUIDELINES

Copy for business documents, letters, memos, proposals, etc., should be set in Calibri Regular 9pt with 18pt leading, flush left, ragged right. Please do not justify copy. It can often create an unacceptable visual appearance. Also, never horizontally or vertically scale any typographic elements.

Whitney is the primary typeface used in our brand, primarily by the marketing department. Whitney can be used in any element of type, but is also the only typeface used in body copy.

If Whitney is unavailable or departments outside of marketing is creating a document, Arial is an acceptable typeface to use.

Garamond is a serif typeface to compliment Whitney. Garamond can be used for headlines, subheads, callouts, and captions.

If Whitney is unavailable or departments outside of marketing is creating a document, Calibri is an acceptable typeface to use.