Illustration helps convey the narrative. The illustration should have a primary focus and enhance, not repeat, the content. Illustrations should be clean, friendly, and energetic using primarily use brand colors.
Blog illustrations and photos can be more conceptual in nature, and take more creative liberties than most other visuals in our brand.
Illustrations and subject matter should match the intent of the content. For broad use such as blog or social media, the style should strive more towards an anomoly to help drive attention.
Most of our blog illustrations should utilize a solid or semi-solid background and have a primary focus that supports the content. Additionally, the focus of the image for a web header should be in the center of the image.
We also sparingly use gif blog headers to bring some life to the supporting imagery. The movement should be very subtle and not distracting.